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在全球贸易日益紧密的今天，产品认证已成为企业开拓国际市场的“通行证”。作为行业领军者，Intertek SAI Global凭借其深厚的技术积累与全球化服务网络，持续助力中国客户突破认证壁垒。近日，我们专访了即将出席2025 KBC上海厨卫展的Intertek SAI Global澳洲商务代表团成员、产品服务运营总监Simon Fraser，探讨其团队如何通过技术专长与跨部门协作，为中国企业提供高效、可靠的澳新(ANZ)及全球认证解决方案。此次展会中，Simon将和其他商务代表团成员在KBC N3D23展台与中国企业客户面对面交流，助力卫浴、建材等领域客户加速国际化布局。
产品服务运营总监
Head of Operations for Product Services
Q1
Could you briefly introduce yourself and your technical operations background and how Intertek SAI Global’s global technical operation team enables Chinese clients to precisely meet ANZ certification requirements?
请您简要介绍一下您自己和您的技术运营背景，以及Intertek SAI Global的全球技术运营团队是如何帮助中国客户精确满足澳新认证要求的？
Simon Fraser – Head of Operations for Product Services. I have been leading the Product Certification team for 2 years having formally been leading the Plumbing and Gas team since 2010. Prior to joining SAI Global in 2008, I was working within the Plumbing product manufacturing sector in Australia, in particular the production of tapware, valves, bathroom accessories and drainage products. Here at ISAIG (Intertek SAI Global), we have assembled a large team with a range of industry experts of similar backgrounds to myself, to assist our clients through our deep insights into the manufacturing, distribution and installation of building products.
Simon Fraser – 产品服务运营总监。我带领产品认证团队已有2年时间，从2010年开始正式领导管道和燃气团队。在2008年加入Intertek SAI Global之前，我在澳大利亚水暖产品制造业工作，尤其是生产水龙头、阀门、浴室配件和排水产品领域。 在ISAIG（Intertek SAI Global），我们组建了一支庞大的团队，拥有一系列与我背景相似的行业专家，通过我们对建筑产品制造、分销和安装的深刻洞察理解，为我们的客户提供专业性帮助。
Q2
How does the technical operations team collaborate with the commercial team to design efficient and reliable ANZ certification pathways for Chinese clients? Please provide an example.
技术运营团队如何与商务团队合作，为中国客户设计高效可靠的澳新认证途径？请举例说明。
To enable more efficient pathways to granting certification, our Commercial team helps clients with the application process through a streamlined approach. Through direct communication with our Technical Operations team, we offer the most efficient testing and certification pathways for the particular products. ISAIG works with a range of testing laboratories worldwide, including many reliable laboratories in China, to enable faster delivery of samples for testing, enabling the widest choice of laboratories and ultimately a more efficient certification process. ISAIG Operations staff provide comprehensive test schedules in the first stage of the certification process. This provides certainty to our applicants in terms of our requirements for certification and enables quotes to be sourced from accredited laboratories. All test schedules are designed with the client interest in mind by working on a family of model’s principles, minimising testing to ensure the standard and scheme requirements are efficiently covered, and unnecessary testing is avoided.
为了实现更高效的认证途径，我们的商务团队通过简化方法帮助客户完成申请流程。 通过与技术运营团队的直接沟通，我们为特定产品提供最有效的测试和认证途径。同时，Intertek SAI Global与全球多家测试实验室合作，其中包括许多可靠的中国实验室，从而能够更快地交付测试样品，为客户提供最广泛的实验室选择，最终实现更高效的认证流程。Intertek SAI Global业务人员会在认证流程的第一阶段提供全面的测试时间表。这为我们的申请者提供了认证要求方面的确定性，并使他们能够从经认可的实验室获得报价方案。所有测试计划的设计都以客户利益为出发点，以模型系列原则为基础，尽量减少大量测试，确保有效覆盖标准和计划要求，避免不必要的测试。
Q3
What unique challenges has the technical team faced in supporting Chinese clients to obtain ANZ certifications over the past 20 years? How has Intertek SAI Global overcome them through technical expertise?
在过去20年中，技术团队在支持中国客户获得澳新认证方面遇到了哪些独特的挑战？Intertek SAI Global是如何通过专业技术克服这些挑战的？
Testing is a key aspect of product certification, and whilst we work with a vast array of laboratories, occasionally no commercial labs are available for testing. Within the StandardsMark program our experts have the ability to witness the testing of our clients products where no laboratories are commercially available. This has enabled our clients with highly technical and/or bespoke specialist application products to gain certification, and subsequently market success with ease
测试是产品认证的关键环节，虽然我们与众多实验室合作，但有时部分需求并没有商业实验室可供测试。在StandardsMark计划中，我们的专家有能力帮助客户在没有商业实验室的地方见证产品的测试。这使得我们的客户能够拥有高技术含量和/或定制的专业应用产品，从而轻松获得认证，进而在市场上取得成功。
Q4
How does Intertek SAI Global’s technical leadership in ANZ and global product certification directly empower Chinese clients?
Intertek SAI Global在澳新地区和全球产品认证领域的技术领先地位如何直接帮助中国客户？
Intertek SAI Global Technical operations staff are true technical leaders in their fields. All are widely experienced in the manufacturing sector they work in, having formally been working for and managing organisations that require product certification. Our team members take leadership roles in the development of Standards and are experts in the interpretation of the content. Interpretation is widely undervalued when working with a certification body. Most engineers can read a Standard and basically understand the requirements, but only a select few with industry experience can interpret the intent of the Standard and provide valuable insight into the reasons why standards are written the way they are. These experts are our staff at ISAIG.
Intertek SAI Global的技术运营人员都是各自领域真正的技术领导者。他们都在所从事的制造业领域拥有丰富的经验，并曾为需要产品认证的机构工作和管理。我们的团队成员在标准制定过程中发挥着领导作用，同时也是内容解释方面的专家。在与认证机构合作时，解释能力被普遍低估。大多数工程师都能阅读标准并基本理解其中的要求，但只有少数具有行业经验的人才能解读标准的意图，并对标准的编写原因提出有价值的见解。这些专家就是我们Intertek SAI Global的员工。
Q5
Looking ahead, how will the technical operations team collaborate with global networks to further solidify Intertek SAI Global’s position as the “Top Choice for ANZ Certification”among Chinese clients?
展望未来，技术运营团队将如何与全球网络合作，进一步巩固Intertek SAI Global作为中国客户“澳新认证首选 ”的地位？
Australia has a well-developed regulatory policy that often relies on product certification as an integral part of compliance. When choosing to certify a product, manufacturers should look for provider that can enable wider acceptance of certifications in other markets to increase the value of the certification. Intertek SAI Global‘s worldwide presence, and recognition of the StandardMark certification program enable a product to stand out from competing products, and signal to the purchaser the product has been subjected to robust quality and testing processes. Additionally, Intertek SAI Global owns the range of certification trade marks that are based on the ‘five ticks’ brand. Only clients certified by Intertek SAI Global may have the privilege to display one of these very highly regarded marks and the recognition in the marketplace gives our certified clients a cutting edge over competitors. 澳大利亚拥有完善的监管政策，产品认证通常是合规性不可或缺的一部分。在选择产品认证时，制造商应寻找能使认证在其市场得到更广泛认可的供应商，以提高认证的价值。Intertek SAI Global的业务遍及全球，StandardsMark认证计划广受认可，这使产品能在众多竞争产品中脱颖而出，并向购买者表明产品已通过了严格的质量和测试流程。此外，Intertek SAI Global还拥有基于“五勾 ”（Five Ticks）品牌的一系列认证商标。只有通过Intertek SAI Global认证的客户才有资格展示这些备受推崇的标志之一。
作为澳新及全球认证领域的标杆企业，Intertek SAI Global始终以技术要求为基石，以客户服务为中心。即将亮相2025上海厨卫展的Simon Fraser及澳洲商务代表团，将为中国企业提供一对一现场问询，助力企业精准匹配国际标准抢占市场先机。对于志在开拓澳新及国际市场的企业而言，选择Intertek SAI Global，不仅是选择一份认证，更是选择一条通往全球市场的成功之路。
即刻扫描下方二维码，提前预约2025上海厨卫展期间与Intertek SAI Global商务代表团的深度沟通，定制专属认证方案，抢占国际化布局先机！
